Naukri.Com Essay

COM Industry- e harvest-time line is the integration of a companions line of descent including products, procedures, and head for the hills over the meshing. pic You turn your federation from a avocation into an eBusiness when you integrate your sales, merchandise, accounting, manufacturing, and operations with your electronic network localise activities. An eBusiness uses the mesh as a center for all craft concern activities. eCommerce is the online comp whizznt of an eBusiness. E-business may be defined as the conduct of industry,trade,and commerce using the computer ne cardinalrks. Naukri. om is an Indian commercial enterprise anticipate engine operating in India founded by Sanjeev Bikhchandani in March1997. This function site allows businesses to place employment announcements and look through resumes. sight looking for employement can post their resumes, ad links to their home foliate and browse the ads and look at potential employers home pages as well . The site was established in 1997 by in set upion Edge (India) Ltd. Info Edge is a listed companionship on the Bombay Stock Exchange and study Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a selective informationbase of rough 25 million registered job seekers and over 80,000 live job listings from integrated Customers. During the Fiscal course of study 2010-11 Naukri. com serviced slightly 42,000 Corporate Customers, an average of somewhat 12,000 resumes were added musical composition about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview In India Naukri. com has been ranked at 22nd spot as per Alexa trading rankings. It has a global ranking of 452. 2,480 sites sh atomic summate 18 their links in the job portal. Usually much or less 9 minutes is spent by apiece viewer in the site nd every page is viewed almost 42 second approximately. Naukri is the in the lead job site in India and is the premiere brand of Info Edge. It has single-handedly given a rude(a) ratio to the concept of employment in the country. After it was found the company has remaining behind every competitor. Naukri. com as a recruitment agency offers employment related function to both regular job seekers and leading stead agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and total Database Access.Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It in like manner publishes a useful radical named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy tidy sum Vision is to create a platform where, in 20 geezerhood time, every Indian who is look ing for a job can name one. Mission Every person looking for a Job should undertake one. Initial Strategy (1997-2000) The initial marting strategy was geared towards fulfilling two objectives.The rootage objective was to fascinate the companies and placement consultants to list their jobs on the web site and the second one was to conk job seekers to visit the site. Towards achieving the graduation objective, an intensive seek exercise was carried out. The team went through the previous issues of some(prenominal) newspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an advertisement for jobs in the last five years.Letters were mailed out to them with information about the service. At the same time, another list of newspapers and magazines was compiled. Letters were also direct to these newspapers and magazines info rming them of the introduction of this unique service. Advertising was also done save on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, the marketing strategy of Naukri. com was based on direct mailing and it was existing a very low damage one. Current Strategy (2001-2004) The marketing strategy currently being followed by Naukri. om is two pronged one, in the words of their marketing manager Ayesha Kapur. Naukri. com reaches out to two segments primarily the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go around and meet the clients face to face, introduce them to the products and formulate them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is belligerent advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on tv set and t he print media and is now exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during the IndiaAustralia cricket game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors The major external forces are SUPPLY AND DEMAND If the company has a demand for to a greater extent professionals and in that location is limited supply in the market for the professionals demanded by the company, then the company will have to depend upon internal sources by providing them special cultivation and development programs.Attributes and Characteristics Faster search Secured access Personalized data Customization of data Privacy protocol Huge records for recruiter and applicant to search from Cost good Global reach Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters Ease of access to millions of jobs. Personalized format Secure lo gin Global reach Application time is reduced Resume developments For employers Connectivity to millions of job hunters Real time information updates Relevant search E apps to manage resonses Ease in passing information For government enlarge in GDP Increase in tax revenues Low unemployable rate IT Infrastructure requirement pic 5 layer model of naukri. com al-Qaida pic Firewall It is a software application mounted on a server at the point where a company is affiliated to the internet. Its purpose is to forestall unauthorized access into the company from outsiders Demiliterized zone In a demilitarized zone configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit digest They make the market more efficient by reducing search cost and transaction cost thus making it attractive to get into this market.It is important to understand the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They made the market more efficient by reducing search cost and transaction cost thus making it attractive to get into this market. In this case, the efficiency in the market also brings in posture as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, trapped value is released which means a new revenue stream for the business organization.Trapped value is also released when a new value scheme gets created, for example, the value of a new found community of recruiters and job seekersthey existed earlier but as standalone entities. This leads to savings in cost to search the endowment fund. For recruiters the cost proceeds comes from reducing the cost of print ads and other traditi onal methods. Also they get the great talent quickly so that they can hire the person for the position and tarry their operations. For job hunters it saves their cost of running around for hunting down the unavoidable jobs. Challenges in Naukri. com business pic People- Convenience and connectivity ensures battalion are just hound away to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increase number of applicants the increasing database makes it difficult to manage the large pool of offers. Moreover some co-success factors shop at both efficiency and effectiveness communities as parts of e-customer relationship attention programs improve customer retention , thus avoiding mellowed costs of acquiring new customers. Implementation Its easy to describe e-commerce and the benefits resulting from its implementation. Its not so easy to develop and deploy e-comm erce systems. Companies have faced probatory hurdles in these efforts Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can tactual sensation many of a companys core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses destiny comprehensive solutions that are easy to use and thus help modify cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to action business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met.Businesses also want flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a companys assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a sites usability or performance nor make its development too complex. thither is an additional security issue Because e-commerce systems enable the collection and usage of warm information about individual customers, companies also need to protect the seclusion of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems. close companies new to e-commerce already use information technology to conduct business in non-Internet environments in existing marketing, order management, billing, gunstock, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoper ability here means the linking of trading partners applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces costs and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real terra firma in india Zomato- food guide 99 acres- real estate in india Shiksha- education and career Mydala. com- deal offering site curse word Analysis POLITICAL 1. Government support for increasing Internet sagacity in India. 2. Tax benefits to corporate. 3. Government policy to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3.Incre ase in ratio of Employed to unemployed people 4. Base of internet users multiplied by 10 to 11 generation in last 6 years. SOCIAL 1. People spend more time on internet 2. Rise of social networking site 3. juicy priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. increase penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis naukri. com has the first mover reinforcement. It is still paying off till date with naukri having the scoop out brand recall in terms of job portals. The site anatomy has received great acceptance among Indians. (better than monster and timesjobs) It has the experience of being in the market for almost a decade. It has a large market dish out while monsterindia and Timesjobs are far behind. It ranked as Indias number one job site on all parameters page view, reac h, and traffic. It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the absolute majority of their services are paid for by the recruiters. It has a very attached team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses It has a large number of employees and hence the company incurs a high cost for managing salesforce. There is a high aim of attrition. Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. Further, with broadband infrastructure being rolled out, there are more opportunities on the net. The scope of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medi um of recruitment.